Facilitating the sustainable development of certain districts through financial literacy campaigns.

Project Uttara

In order to spread the basics of financial knowledge at the grassroots levels and to study the situation at ground zero, Project Uttara was conceptualised by a highly dedicated and motivated team.
Project Uttara covers the Himalayan State of Uttarakhand, India, where the primary income is generated from Agricultural and allied sector and about 80% of its population resides in Rural and Semi-Urban areas. From 25th May to 02nd June 2018, scores of villages were covered in various Tehsils of the District Pithoragarh, that is strategically important as it borders both Nepal and China. The target was to reach out to maximum remote villages having at least 50 families and spread financial literacy through community engagement activities.

Innovative activities were held throughout the period including Nukkad Natak(Street Play) that was centered around the theme of financial inclusion. The play was successful in connecting to the lives of the locals and created a community-level financial awareness. Project Uttara motivated the locals to adopt healthy financial practices. Informative brochures on schemes viz. PM Jan Dhan Yojana, Atal Pension Yojana, PM Jeevan Jyoti Bima Yojana, PM Suraksha Bima Yojana and on e-banking were distributed and a one-one interaction of the locals with the team members was held on the supra mentioned schemes. A detailed survey on the impact of PM Jan Dhan Yojana on Banking in the district was held simultaneously.

Phase-I of Project Uttara was successful in realising its goals and was undertaken in association with State Bank of India and the Minsitry of Information & Broadcasting, Government of India.

Copyright 2020 © All rights reserved by Vittshala-The Financial Literacy Cell, Shri Ram College of Commerce || Email: vittshala@srcc.du.ac.in

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